A Constellation of Timeless Women
Asteri exists to empower us to shine our light in the world. Inspired by where we come from, excited for where we will go together.
Beauty trends come and go, but Arabia is arguably where it all began. The art of makeup has deep roots in the Middle East, and it’s time to share what we’ve learned.
Born in Arabia. Raised to Take on the World.
Even in the face of the world’s most extreme weather, the women of Arabia have high expectations of their makeup. Asteri’s smart formulas rise to the challenge through problem-solving, skin-loving formulas that last throughout the day.
We want to be part of making the beauty industry a better place. And we’ll keep working towards improvement by sourcing new sustainable materials, collaborating with innovative laboratories and reducing our environmental footprint.
We are giving new life to pre-loved plastic with over 50% of our packaging containing materials from post-consumer recycled materials. We're working hard to make our packaging as responsible as possible. Our lipstick and brow pencil are refillable and all our carton paper is FSC certified.
Meet the face behind the brand
In a house of three sisters, makeup becomes a way of cultivating connections, as well as expressing your individuality. Having established a successful career overseas as an interior architect, Sara Al Rashed returned to Saudi with the seed of an idea that would bring together all her favorite things: art and makeup, self-care and a sense of sisterhood. Asteri is for our extended family of sisters all around the world.