How our desert roots shape us
Living in one of the world’s hottest climates presents a very specific set of challenges for makeup, and we’ve drawn from our own experiences to create formulas that balance high-performance wear with ingredients your skin will love.
Even in the face of extreme weather, the women of Arabia have high expectations of their makeup, and the pursuit of products that tick all the boxes inspired Asteri founder Sara Al Rashed to create her own collection that would stand up to Saudi’s notoriously harsh climate.
“Nowhere is long-lasting makeup more important than in the desert,” says Sara. “I work, I go out, I want to look fresh and healthy all day, without having to wear heavy layers of makeup or re-apply everything regularly. That’s why from the very beginning we sought to create products that are desert proof.”
Asteri’s ‘Desert-Proof’ makeup is specifically formulated to handle the desert shifting environment, from high winds and excessive humidity to air-conditioning and ultra-dry desert heat, and will subsequently work brilliantly in any environment. As well as being worn by real women living in Saudi’s extreme climate, every Asteri formula has also passed an independent laboratory replicating the most hot and humid weather conditions imaginable. That the formulas perform at such a high level while feeling weightless and comfortable on the skin embodies Asteri’s modern, forward-thinking approach to makeup.
“Asteri is leading a new makeup movement, while also honoring Saudi’s native ingredients and our unique culture of makeup artistry,” says Sara. “When people think of Arabian beauty, it might be all about a smoky black kohl liner or full-coverage foundation, but traditional looks and application techniques are evolving, and our smart formulas are pioneering this change.” HERizon, Asteri’s next-generation version of a liquid liner, is a case in point. This innovative formula is as black as it possibly can be using only ‘clean’ ingredients, which means that it’s free from potentially harmful chemicals and carbon black, without compromising on the intense look and high impact we all want from an eyeliner. Importantly, it literally lasts all day, even during intense heat and humidity. At the other end of the spectrum, buildable and blendable formulas for the face are infused with skincare ingredients such as moringa oil, an ingredient native to Saudi that’s been used in beauty rituals for centuries, and helps to protect and nurture the skin during extreme weather.
Asteri’s Saudi heritage is in the little details too, like the juicy pomegranate flavor of Sweet Oasis Lip Gloss – a subtle nod to one of the Middle East’s most-loved fruits – and throughout the collection you’ll see product shades and names inspired by the desert’s unique landscape and wildlife, and the captivating canopy of stars above us.